Brand Comparison
Diego dalla Palma vs EasyDew
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
EasyDew
Higher editor rating (8.7 vs 8)
Diego dalla Palma
Diego dalla Palma is one of Italy's most recognizable makeup artists — a fixture of Italian television in the 1970s and 80s, author of beauty books, and the man who taught Italian women how to do their own makeup. He launched his eponymous brand in 1980 in Milan as a professional makeup line, and the skincare expansion in the 1990s has since grown into the dominant pillar. The Resurface, Hydro Replenishing, Revivyl, and Pure Glow lines now sit on Italian pharmacy and Sephora Italia shelves alongside La Roche-Posay and Vichy. The brand was acquired by RIGI Investimenti in 2009 and now operates separate consumer and professional lines, both with full INCI transparency. The Revivyl franchise is the modern heart of the brand — azelaic acid + niacinamide formulations that punch above their price point.
Pros
- ✓ founder-led credibility (Diego dalla Palma is a household name in Italian beauty)
- ✓ peptide and azelaic acid formulations punch above their price point
- ✓ clean INCI lists with no surprise nasties
- ✓ strong Sephora Italia distribution + growing US presence
Cons
- ✗ still building US/UK retail presence
- ✗ some products carry full fragrance complexes (limonene, citronellol, hexyl cinnamal)
- ✗ the brand straddles consumer + professional which creates SKU confusion
- ✗ premium-mid pricing for a non-prestige tier
EasyDew
EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.
