Brand Comparison
Chifure vs COSRX
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
COSRX
Higher editor rating (9 vs 7)
Rating7/109/10
Price RangeBudget ($)Budget ($)
Founded19592013
OriginJapanSeoul, South Korea
Products231
Best ForSensitive, Oily, ComboOily, Combo, Acne-Prone, Sensitive
PhilosophyTransparent pricing — every ingredient and its cost listed on the labelMinimal, effective formulations at accessible prices. Every product built around one or two proven actives with short, transparent ingredient lists.
Chifure
Japan original budget beauty brand — everything under $8 with full cost transparency printed on every product.
Pros
- ✓ Full cost transparency
- ✓ Everything under $8
- ✓ Fragrance-free options
- ✓ 60+ year heritage
Cons
- ✗ Very basic formulas
- ✗ No premium actives
- ✗ Plain packaging
COSRX
The gateway brand for most people entering K-beauty, and for good reason. COSRX consistently delivers effective, no-frills products at prices that make most Western alternatives look overpriced. Their snail mucin line and BHA products are genuine category leaders. They rarely innovate, but they execute the basics exceptionally well.
Pros
- ✓ Outstanding value across the entire range
- ✓ Short, transparent ingredient lists
- ✓ Consistently effective formulations
- ✓ Widely available globally
Cons
- ✗ Packaging is utilitarian, not luxurious
- ✗ Rarely pushes boundaries with new ingredients
- ✗ Some products have a faint tea tree scent
