Brand Comparison

Centellian24 vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8.5)

Centellian24 Krave Beauty

Rating8.5/108.7/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded20142017

OriginSeoul, South KoreaSeoul, South Korea

Products57

Best ForSensitive, Dry, compromised-barrier, post-procedureSensitive, Acne-Prone, compromised-barrier

PhilosophyClinical-grade centella asiatica (madecassoside) formulations from the Korean brand that pioneered the ingredient in modern skincare.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Centellian24

Centellian24 is the Korean brand that turned madecassoside into a household ingredient. Their Madeca Cream is one of the most trusted cica-based creams in Asia, backed by clinical studies. A go-to for sensitive, reactive, post-procedure, and barrier-compromised skin.

Pros

✓ Clinical research on madecassoside
✓ Barrier-repair focused formulations
✓ Trusted by Korean dermatologists
✓ Excellent for reactive and compromised skin

Cons

✗ Formulations can feel heavy on oily skin
✗ Fragrance used in some products
✗ Price is higher than COSRX-tier rivals

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros