Brand Comparison

Centellian24 vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.5)

Centellian24 EasyDew

Rating8.5/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20142008

OriginSeoul, South KoreaSouth Korea

Products52

Best ForSensitive, Dry, compromised-barrier, post-procedureMature, Dry, normal

PhilosophyClinical-grade centella asiatica (madecassoside) formulations from the Korean brand that pioneered the ingredient in modern skincare.Pharmaceutical-grade EGF, made gentle.

Centellian24

Centellian24 is the Korean brand that turned madecassoside into a household ingredient. Their Madeca Cream is one of the most trusted cica-based creams in Asia, backed by clinical studies. A go-to for sensitive, reactive, post-procedure, and barrier-compromised skin.

Pros

✓ Clinical research on madecassoside
✓ Barrier-repair focused formulations
✓ Trusted by Korean dermatologists
✓ Excellent for reactive and compromised skin

Cons

✗ Formulations can feel heavy on oily skin
✗ Fragrance used in some products
✗ Price is higher than COSRX-tier rivals

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros