Brand Comparison
Cellreturn vs O HUI
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
O HUI
Higher editor rating (8.6 vs 8.5)
Cellreturn
The original premium LED mask brand and still the gold standard. Cellreturn popularized home LED therapy for a generation of Korean skincare obsessives, and while the price tag is punishing, the clinical evidence for red and near-infrared light at their wavelengths is genuinely strong. Not for casual users.
Pros
- ✓ Medical-grade LED wavelengths
- ✓ Extensive clinical backing
- ✓ Flagship Platinum mask is the most powerful consumer LED device available
Cons
- ✗ Extremely expensive
- ✗ Platinum model requires commitment to see results
- ✗ Heavy on the face for longer sessions
O HUI
O HUI is the LG H&H luxury skincare brand most international K-beauty fans haven't discovered yet. Founded in 1997 as a clinically-positioned alternative to the brand's hanbang luminaries (The History of Whoo, Sulwhasoo), O HUI built its identity on the The First Geniture line — stem-cell-based anti-aging cosmeceuticals at premium pricing. The brand sits roughly between the prestige and ultra-prestige tiers of K-beauty, with The First Geniture Ampoule and Cream as the flagship products and the Prime Advancer line as the daily-routine tier. Korean dermatologists and aestheticians stock O HUI alongside Sulwhasoo and Whoo as the LG H&H luxury triumvirate.
Pros
- ✓ LG H&H luxury K-beauty pedigree alongside Whoo and Sulwhasoo
- ✓ stem-cell-based The First Geniture anti-aging line is genuinely differentiated
- ✓ clinical-luxury positioning bridges the hanbang and modern cosmeceutical tiers
