Brand Comparison

Celimax vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8.4)

Celimax Krave Beauty

Rating8.4/108.7/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded20182017

OriginSouth KoreaSeoul, South Korea

Products17

Best ForSensitive, Combo, Acne-ProneSensitive, Acne-Prone, compromised-barrier

PhilosophyPlant-powered actives, formulated for sensitive Korean skin.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Celimax

Celimax is the kind of brand that solves a problem you didn't know was solvable — gentle BHA pads that don't feel like punishment. The Jiwoogae line has had a viral 2025 thanks to TikTok dermatology fans calling it the safest acid pad they've tried. Available globally via Soko Glam, YesStyle, and iHerb.

Pros

✓ Hwahae 2025 #1 peeling pad
✓ Sensitive-skin-friendly actives
✓ Strong global availability

Cons

✗ Brand identity still evolving
✗ Smaller catalog

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros