Brand Comparison
Biotherm vs Krave Beauty
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Krave Beauty
Higher editor rating (8.7 vs 7.5)
Biotherm
The French pharmacy brand most people forget exists. Life Plankton Essence is a legitimate hero serum that's been consistently reformulated since 1952. Aquasource gel moisturizer is a classic. L'Orรฉal ownership has watered down the 'prestige pharmacy' positioning a bit. Still a reasonable pick for hydration-forward routines.
Pros
- โ Life Plankton has real research behind it
- โ Strong hydration-focused lineup
- โ Widely available globally
- โ Reasonable premium-pharmacy pricing
Cons
- โ Brand energy has dipped in 2020s
- โ Formulations less distinctive than they used to be
- โ Not really a pharmacy brand โ sold mostly at Sephora/department stores
Krave Beauty
Liah Yoo built Krave Beauty the way you wish more brands would โ with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.
Pros
- โ barrier-first philosophy
- โ cult hero in Great Barrier Relief
- โ transparent founder storytelling
- โ no fragrance / no essential oils
Cons
- โ very small catalog







