Brand Comparison

Biossance vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8)

Biossance Krave Beauty

Rating8/108.7/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded20032017

OriginSan Francisco, USASeoul, South Korea

Products77

Best ForDry, Sensitive, normalSensitive, Acne-Prone, compromised-barrier

PhilosophySugarcane-derived squalane as the house ingredient — clean, biotech-led skincare that avoids the extraction problems (shark liver, olive) of traditional squalane.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Biossance

The squalane oil is a genuinely great single-ingredient face oil and the best argument for the brand. Serums are competent but not category-defining. The 'clean beauty' positioning is better-earned here than at most brands because the biotech story is real. Mid-premium pricing.

Pros

✓ Sugarcane-derived squalane is a real biotech innovation
✓ Solid barrier-focused lineup
✓ Strong sustainability credentials
✓ Squalane oil is the cult hero

Cons

✗ Flagship active (squalane) is widely available
✗ Serums less differentiated than the oil
✗ Premium-tier for clean-beauty positioning

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros