Brand Comparison
Biore vs COSRX
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
COSRX
Higher editor rating (9 vs 8)
Rating8/109/10
Price RangeBudget ($)Budget ($)
Founded19802013
OriginJapanSeoul, South Korea
Products432
Best ForOily, Combo, Acne-ProneOily, Combo, Acne-Prone, Sensitive
PhilosophySun protection innovation that makes SPF enjoyableMinimal, effective formulations at accessible prices. Every product built around one or two proven actives with short, transparent ingredient lists.
Biore
Japan sun care champion — UV technology years ahead of Western brands.
Pros
- ✓ Best-in-class sunscreen textures
- ✓ Affordable
- ✓ Cosmetically elegant
Cons
- ✗ Some formulas contain alcohol
- ✗ Limited non-SPF range
COSRX
The gateway brand for most people entering K-beauty, and for good reason. COSRX consistently delivers effective, no-frills products at prices that make most Western alternatives look overpriced. Their snail mucin line and BHA products are genuine category leaders. They rarely innovate, but they execute the basics exceptionally well.
Pros
- ✓ Outstanding value across the entire range
- ✓ Short, transparent ingredient lists
- ✓ Consistently effective formulations
- ✓ Widely available globally
Cons
- ✗ Packaging is utilitarian, not luxurious
- ✗ Rarely pushes boundaries with new ingredients
- ✗ Some products have a faint tea tree scent
