Brand Comparison

Beyoung vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8.1)

Beyoung Krave Beauty

Rating8.1/108.7/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded20172017

OriginBalneário Camboriú, BrazilSeoul, South Korea

Products47

Best ForOily, Combo, Acne-ProneSensitive, Acne-Prone, compromised-barrier

PhilosophyBrazilian skincare born from professional aesthetics — booster serums, matte formulations, and the oil-control expertise of a brand built for tropical climate.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Beyoung

Beyoung started in the professional aesthetics channel and crossed into consumer retail with a lineup built around Brazilian skin's number-one complaint: oil. The Booster Matte is the hero — a silicone-free mattifying serum that controls sebum without drying. The brand's clinical-channel roots show in the formulation discipline: high concentrations, minimal filler, and packaging that reads dermatologist-office rather than Instagram-aspirational.

Pros

✓ professional aesthetics heritage — formulations have clinical backing
✓ Booster Matte is genuinely effective oil control
✓ silicone-free across the line
✓ mid-tier pricing for clinical-grade actives

Cons

✗ brand awareness still building outside southern Brazil
✗ limited international availability
✗ packaging is clinical-functional, not magazine-pretty
✗ some products only available through aestheticians

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros