Brand Comparison

Banila Co vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 7.5)

Banila Co EasyDew

Rating7.5/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20062008

OriginSouth KoreaSouth Korea

Products62

Best ForCombo, Oily, DryMature, Dry, normal

PhilosophyBeauty starts with a clean canvas. Banila Co builds its entire identity around the first step of the double cleanse, with a focus on thorough yet gentle makeup removal.Pharmaceutical-grade EGF, made gentle.

Banila Co

Banila Co is essentially a one-hit wonder, and that hit is massive. Clean It Zero is the cleansing balm that taught a generation of beauty consumers that makeup removal doesn't have to be harsh. Their other products are competent but unremarkable — you're here for the balm, and the balm alone justifies the brand's existence. The sunscreen and toner lines are fine, but they lack the category-defining magic of their hero product.

Pros

✓ Clean It Zero is a genuine category icon
✓ Affordable entry point into oil cleansing
✓ Wide shade and variant range for the cleansing balm
✓ Easy to find at most K-beauty retailers

Cons

✗ Beyond Clean It Zero, the lineup is unremarkable
✗ Some products contain fragrance
✗ Toner and sunscreen range lacks identity

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros