Brand Comparison

Astalift vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.3)

Astalift EasyDew

Rating8.3/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20072008

OriginJapanSouth Korea

Products32

Best ForMature, dullness, Dry, normalMature, Dry, normal

PhilosophyFujifilm's pivot from photo film to skincare — astaxanthin and nano-delivery technology.Pharmaceutical-grade EGF, made gentle.

Astalift

When Fujifilm's film business started evaporating in the 2000s, they asked: what else do we know how to do? Turns out a lot of film chemistry applies to skincare — specifically antioxidant stability and particle-size control. Astalift is the result, and it's surprisingly great. The Jelly Aquarysta (a pre-essence "jelly") is the brand's weird, brilliant hero.

Pros

✓ Fujifilm's film-chemistry heritage is real engineering
✓ Jelly Aquarysta has a genuine cult following
✓ Astaxanthin is a well-studied antioxidant
✓ Nano-delivery tech that actually penetrates

Cons

✗ Sunset-pink color from astaxanthin can stain
✗ Fragranced
✗ Range is narrow
✗ Marketing leans heavily on the Fujifilm angle

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros