Brand Comparison

Annemarie Börlind vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8)

Annemarie Börlind EasyDew

Rating8/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded19592008

OriginGermanySouth Korea

Products72

Best Fornormal, Dry, Mature, SensitiveMature, Dry, normal

PhilosophyOrganic, science-supported natural skincare — Black Forest plant extracts, clinical testing, fair-trade sourcing.Pharmaceutical-grade EGF, made gentle.

Annemarie Börlind

Germany's original green-chemistry pioneer, two decades before "clean beauty" was a phrase. Still earnest, still Black-Forest-based.

Pros

✓ Old-guard green beauty
✓ Dermatologically tested
✓ Black Forest sourcing story

Cons

✗ Packaging looks dated
✗ Slower innovation
✗ Some ranges feel heavy

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros