Brand Comparison
Anessa vs EasyDew
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Anessa
Higher editor rating (9.4 vs 8.7)
Anessa
If we could only recommend one Japanese sunscreen brand, it would be Anessa. The Perfect UV Sunscreen Skincare Milk (the gold bottle) is the single most-tested, most-reformulated SPF in Asia — water-resistant, sweat-activated, and disappears into the skin. The texture is unimpeachable, the UVA protection is serious (PA++++), and the current Nano Booster formula is the genuine high-water mark of Japanese sun protection.
Pros
- ✓ Industry-leading UVA protection
- ✓ Sweat and water-activated technology
- ✓ Genuinely undetectable finish
Cons
- ✗ Fragranced
- ✗ Contains alcohol
- ✗ US availability via import only
EasyDew
EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.
Pros
- ✓ Pharmaceutical-grade EGF
- ✓ Olive Young #1 slow aging 2025
- ✓ Backed by real lab science
Cons
- ✗ Premium pricing
- ✗ Clinical-leaning aesthetic
