Brand Comparison
Alverde vs Krave Beauty
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Krave Beauty
Higher editor rating (8.7 vs 7.5)
Rating7.5/108.7/10
Price RangeBudget ($)Mid-Range ($$)
Founded19892017
OriginGermanySeoul, South Korea
Products37
Best Fornormal, Dry, SensitiveSensitive, Acne-Prone, compromised-barrier
PhilosophyCertified-natural drugstore skincare — plant-based, vegan, dm's in-house green line.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.
Alverde
The dm-drogerie house brand that made organic beauty genuinely affordable. Entry-level but not embarrassing.
Pros
- ✓ Very cheap
- ✓ NaTrue-certified
- ✓ Ubiquitous in dm stores
Cons
- ✗ House-brand limitations
- ✗ No hero product
- ✗ Bare-bones packaging
Krave Beauty
Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.
Pros
- ✓ barrier-first philosophy
- ✓ cult hero in Great Barrier Relief
- ✓ transparent founder storytelling
- ✓ no fragrance / no essential oils
Cons
- ✗ very small catalog
- ✗ ships mostly US/intl, harder to find in Asia
- ✗ limited range of price points
