Brand Comparison
Alverde vs EasyDew
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
EasyDew
Higher editor rating (8.7 vs 7.5)
Rating7.5/108.7/10
Price RangeBudget ($)Premium ($$$)
Founded19892008
OriginGermanySouth Korea
Products32
Best Fornormal, Dry, SensitiveMature, Dry, normal
PhilosophyCertified-natural drugstore skincare — plant-based, vegan, dm's in-house green line.Pharmaceutical-grade EGF, made gentle.
Alverde
The dm-drogerie house brand that made organic beauty genuinely affordable. Entry-level but not embarrassing.
Pros
- ✓ Very cheap
- ✓ NaTrue-certified
- ✓ Ubiquitous in dm stores
Cons
- ✗ House-brand limitations
- ✗ No hero product
- ✗ Bare-bones packaging
EasyDew
EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.
Pros
- ✓ Pharmaceutical-grade EGF
- ✓ Olive Young #1 slow aging 2025
- ✓ Backed by real lab science
Cons
- ✗ Premium pricing
- ✗ Clinical-leaning aesthetic
