Brand Comparison
Alpha-H vs Krave Beauty
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Krave Beauty
Higher editor rating (8.7 vs 8.3)
Rating8.3/108.7/10
Price RangeMid-Range ($$)Mid-Range ($$)
Founded19952017
OriginAustraliaSeoul, South Korea
Products117
Best ForMature, dullness, hyperpigmentation, ComboSensitive, Acne-Prone, compromised-barrier
PhilosophyCosmeceutical-grade resurfacing — pH-balanced acids, pro-strength actives, salon-tested formulas for home use.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.
Alpha-H
The liquid-gold glycolic cult. Liquid Gold Night Resurfacing Treatment is the hero, full stop. A good, slightly dated Australian pioneer.
Pros
- ✓ Clinical-grade acids
- ✓ Hero Liquid Gold product
- ✓ Pro-backed formulas
Cons
- ✗ Aesthetic feels early-2000s
- ✗ Some ranges feel tired
- ✗ Not for sensitive skin
Krave Beauty
Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.
Pros
- ✓ barrier-first philosophy
- ✓ cult hero in Great Barrier Relief
- ✓ transparent founder storytelling
- ✓ no fragrance / no essential oils
Cons
- ✗ very small catalog
- ✗ ships mostly US/intl, harder to find in Asia
- ✗ limited range of price points
