Brand Comparison
Alpha-H vs EasyDew
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
EasyDew
Higher editor rating (8.7 vs 8.3)
Rating8.3/108.7/10
Price RangeMid-Range ($$)Premium ($$$)
Founded19952008
OriginAustraliaSouth Korea
Products112
Best ForMature, dullness, hyperpigmentation, ComboMature, Dry, normal
PhilosophyCosmeceutical-grade resurfacing — pH-balanced acids, pro-strength actives, salon-tested formulas for home use.Pharmaceutical-grade EGF, made gentle.
Alpha-H
The liquid-gold glycolic cult. Liquid Gold Night Resurfacing Treatment is the hero, full stop. A good, slightly dated Australian pioneer.
Pros
- ✓ Clinical-grade acids
- ✓ Hero Liquid Gold product
- ✓ Pro-backed formulas
Cons
- ✗ Aesthetic feels early-2000s
- ✗ Some ranges feel tired
- ✗ Not for sensitive skin
EasyDew
EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.
Pros
- ✓ Pharmaceutical-grade EGF
- ✓ Olive Young #1 slow aging 2025
- ✓ Backed by real lab science
Cons
- ✗ Premium pricing
- ✗ Clinical-leaning aesthetic
