Brand Comparison
Alpha-H vs COSRX
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
COSRX
Higher editor rating (9 vs 8.3)
Rating8.3/109/10
Price RangeMid-Range ($$)Budget ($)
Founded19952013
OriginAustraliaSeoul, South Korea
Products1132
Best ForMature, dullness, hyperpigmentation, ComboOily, Combo, Acne-Prone, Sensitive
PhilosophyCosmeceutical-grade resurfacing — pH-balanced acids, pro-strength actives, salon-tested formulas for home use.Minimal, effective formulations at accessible prices. Every product built around one or two proven actives with short, transparent ingredient lists.
Alpha-H
The liquid-gold glycolic cult. Liquid Gold Night Resurfacing Treatment is the hero, full stop. A good, slightly dated Australian pioneer.
Pros
- ✓ Clinical-grade acids
- ✓ Hero Liquid Gold product
- ✓ Pro-backed formulas
Cons
- ✗ Aesthetic feels early-2000s
- ✗ Some ranges feel tired
- ✗ Not for sensitive skin
COSRX
The gateway brand for most people entering K-beauty, and for good reason. COSRX consistently delivers effective, no-frills products at prices that make most Western alternatives look overpriced. Their snail mucin line and BHA products are genuine category leaders. They rarely innovate, but they execute the basics exceptionally well.
Pros
- ✓ Outstanding value across the entire range
- ✓ Short, transparent ingredient lists
- ✓ Consistently effective formulations
- ✓ Widely available globally
Cons
- ✗ Packaging is utilitarian, not luxurious
- ✗ Rarely pushes boundaries with new ingredients
- ✗ Some products have a faint tea tree scent
