Brand Comparison

ALLIE vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

ALLIE

Higher editor rating (9 vs 8.7)

ALLIE EasyDew

Rating9/108.7/10

Price RangeBudget ($)Premium ($$$)

Founded20082008

OriginJapanSouth Korea

Products42

Best Fornormal, Combo, OilyMature, Dry, normal

PhilosophyKao's cult SPF — Extra UV the drugstore hero every Japanese woman keeps in her bag.Pharmaceutical-grade EGF, made gentle.

ALLIE

The Extra UV Gel in the pink tube is the Japanese drugstore sunscreen. It sits well under makeup, survives humid Tokyo summers, and costs roughly ¥1,800. If Anessa is the premium tier, ALLIE is the everyday workhorse — and for most skin types, that's the smarter pick.

Pros

✓ Drugstore pricing
✓ Excellent under-makeup finish
✓ Multiple formats (gel, essence, tone-up)

Cons

✗ Contains alcohol
✗ Scented
✗ Primarily JP market

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros