Brand Comparison

Aestura vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.5)

Aestura EasyDew

Rating8.5/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20032008

OriginSouth KoreaSouth Korea

Products72

Best ForSensitive, Dry, Acne-ProneMature, Dry, normal

PhilosophyPharmaceutical-grade skincare developed by Amorepacific's dermatological research division.Pharmaceutical-grade EGF, made gentle.

Aestura

Aestura is the dermatologist's K-beauty brand. The AtoBarrier365 Cream is one of the most recommended barrier repair products in Korea — prescribed by dermatologists and loved by skincare enthusiasts. Clinical backing is real, formulations are no-nonsense. If your skin is damaged, this is where you start.

Pros

✓ Pharmaceutical-grade formulations with clinical data
✓ AtoBarrier line is genuinely best-in-class for barrier repair
✓ Fragrance-free, minimal irritant risk
✓ Backed by Amorepacific's R&D resources

Cons

✗ Very clinical branding — not aesthetically exciting
✗ Limited product range
✗ Higher price than drugstore alternatives
✗ Not widely known outside Korea

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros