Brand Comparison

Aesop vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.4)

Aesop EasyDew

Rating8.4/108.7/10

Price RangePremium ($$$)Premium ($$$)

Founded19872008

OriginAustraliaSouth Korea

Products172

Best Fornormal, Combo, Dry, MatureMature, Dry, normal

PhilosophyApothecary minimalism — brown bottles, botanical formulas, treat-yourself rituals that feel like architecture.Pharmaceutical-grade EGF, made gentle.

Aesop

Retail design as skincare. The formulas are quietly good; the experience is the point. Parsley Seed Serum is the brand in a bottle.

Pros

✓ Iconic retail design
✓ Lovely textures
✓ Genuinely good (if not revolutionary) formulas

Cons

✗ Premium pricing
✗ Fragrance-heavy
✗ Light on heavy actives

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros