Brand Comparison

Addiction vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8)

Addiction EasyDew

Rating8/108.7/10

Price RangePremium ($$$)Premium ($$$)

Founded20092008

OriginJapanSouth Korea

Products12

Best Fornormal, Combo, MatureMature, Dry, normal

PhilosophyKose-group artistic Japanese beauty — makeup-first but with skincare crossovers (primers, lip treatments, skin tints).Pharmaceutical-grade EGF, made gentle.

Addiction

Addiction is art-school Japanese beauty. Skincare isn't the main story, but their hybrid primer-moisturizers and lip treatments are underrated — Japanese cosmetic elegance without SK-II pricing.

Pros

✓ Cosmetic textures nobody else makes
✓ Kose-group R&D
✓ Cult lip-skincare

Cons

✗ Not a primary skincare brand
✗ Limited international retail

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros