Brand Comparison

Abib vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 7.5)

Abib Krave Beauty

Rating7.5/108.7/10

Price RangeBudget ($)Mid-Range ($$)

Founded20172017

OriginSouth KoreaSeoul, South Korea

Products97

Best ForSensitive, Dry, ComboSensitive, Acne-Prone, compromised-barrier

PhilosophypH-balanced skincare with a focus on maintaining the skin's acid mantle. Every product formulated at skin-compatible pH levels.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Abib

Abib's pH-first philosophy isn't just marketing — they formulate every product at skin-compatible pH levels, which is more than most brands bother to do. Their sheet masks are among the best in the category: good fit, good essence, no sticky residue. A quiet brand doing the fundamentals right without needing to shout about it.

Pros

✓ Genuinely pH-balanced formulations
✓ Sheet masks are best-in-class
✓ Clean, minimal ingredient approach
✓ Good for sensitive and reactive skin

Cons

✗ Small product range
✗ Brand is less well-known internationally
✗ Sheet masks are single-use (eco concern)
✗ Limited innovation beyond pH focus

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros