Brand Comparison

Abib vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 7.5)

Abib EasyDew

Rating7.5/108.7/10

Price RangeBudget ($)Premium ($$$)

Founded20172008

OriginSouth KoreaSouth Korea

Products92

Best ForSensitive, Dry, ComboMature, Dry, normal

PhilosophypH-balanced skincare with a focus on maintaining the skin's acid mantle. Every product formulated at skin-compatible pH levels.Pharmaceutical-grade EGF, made gentle.

Abib

Abib's pH-first philosophy isn't just marketing — they formulate every product at skin-compatible pH levels, which is more than most brands bother to do. Their sheet masks are among the best in the category: good fit, good essence, no sticky residue. A quiet brand doing the fundamentals right without needing to shout about it.

Pros

✓ Genuinely pH-balanced formulations
✓ Sheet masks are best-in-class
✓ Clean, minimal ingredient approach
✓ Good for sensitive and reactive skin

Cons

✗ Small product range
✗ Brand is less well-known internationally
✗ Sheet masks are single-use (eco concern)
✗ Limited innovation beyond pH focus

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros