Santa Maria Novella · IT-Beauty
Best Santa Maria Novella Products for Mature Skin
3 Santa Maria Novella picks that actually work on mature skin — ranked by editor rating, not by what the brand pushes hardest. Updated 2026.
Santa Maria Novella began in 1221 when Dominican friars arrived in Florence and started cultivating medicinal herbs in the monastery garden. By 1612 the apothecary opened to the public under Grand Duke Ferdinando II de' Medici, making it the oldest pharmacy in continuous operation in the world. The famous Acqua di Santa Maria Novella was created in 1614 for Catherine de' Medici. Today, under Italmobiliare ownership since 2020, the brand has been pushed into modern skincare with the Idralia line (launched 2019) — saccharide isomerate, niacinamide, three-weight HA in formulas that respect the heritage but use current actives. The Florence flagship at Via della Scala 16 still operates inside the original 17th-century frescoed pharmacy. Heritage skincare that refuses to be a museum piece.
Santa Maria Novella
8.6/10 · serumIdralia Siero
Santa Maria Novella's Idralia Serum is a stripped-back 13-ingredient HA + carob seed serum. Sodium hyaluronate handles the standard plumping work, Ceratonia Siliqua (carob) seed extract adds a plant-based HA-mimetic for layered hydration, and the rest is buffering and preservation. The minimalist counterpart to the Idralia Cream's fuller formulation.
Santa Maria Novella
8.5/10 · moisturizerIdralia Face Cream
Santa Maria Novella's Idralia is the brand's modern flagship — a face cream that uses olive oil and rose damascena flower water (both Tuscan botanicals with 400+ years of brand history) alongside contemporary actives like Saccharide Isomerate (a long-acting humectant) and Ceratonia Siliqua (carob seed extract — a HA mimetic). 30-ingredient INCI with traceable ingredients. The Florentine apothecary's modern argument.
Santa Maria Novella
8.4/10 · eye-creamContorno Occhi Idralia
Santa Maria Novella's Idralia Eye Contour is built around traditional Tuscan oils — jojoba seed, avocado, sunflower, shea butter — plus ethyl ximenynate (a documented soothing active from the African Sandbox tree) and capryloyl glycine for additional barrier work. 31-ingredient INCI without acrylate fillers. The Florentine eye cream that doesn't pretend to be modern peptide work.